OLISE x MATTY BOY HYPERVENOMS
Michael Olise is bringing pure heat to the pitch. The French star was spotted wearing a custom pair of Nike Hypervenom Phantom 3s designed by Matty Boy. The boots feature the signature hand-drawn aesthetic that's become synonymous with Chrome Hearts collaborator Matty Boy, blending luxury fashion and football culture into one statement piece. Olise continues to prove he's one of the most stylish players in the game both on and off the field.
VERSUS x NEW BALANCE: WINNER STAYS ON 2V2
VERSUS and New Balance hosted the first-ever "Winner Stays On" 2v2 tournament, bringing a fresh spin to street football culture. Teams competed in a nonstop winner-stays-on format, forcing players to rely on creativity, endurance, and flair. The event wasn't just about competition either—it showcased how football, fashion, and community continue to collide. This is the type of event the game needs more of.
TRAVIS SCOTT x NIKE TOTAL 90 WORLD CUP COLLECTION
Travis Scott and Nike are bringing back one of football's most iconic silhouettes. The Total 90 World Cup collection reintroduces a classic era of the game through a modern Cactus Jack lens. By reviving one of Nike's most beloved football franchises, the collaboration continues the trend of football becoming one of the biggest influences in global fashion and streetwear.
THE 99ERS WRAPS FILMING
The upcoming USWNT World Cup film The 99ers has officially wrapped filming. The project will tell the story of the iconic 1999 Women's World Cup team that changed the trajectory of women's soccer forever. One of the most important stories in football history is heading to the big screen.
DESIRÉ DOUÉ'S ONE-OF-ONE NIKE ATELIER SHOW
Desiré Doué continues to establish himself as one of football's biggest style icons. The French star showcased a one-of-one Nike Atelier piece, blending high fashion and football culture in a way few players can. At just 21, Doué is making noise both on the pitch and in the fashion world.
UMBRO x AMERICAN EAGLE
Umbro and American Eagle teamed up for a collection that brings football aesthetics into everyday streetwear. Vintage-inspired designs, oversized fits, and football heritage continue to dominate mainstream fashion.
UMBRO x WOEI
Umbro linked with Dutch sneaker boutique WOEI for a collection that perfectly mixes terrace culture, football heritage, and modern streetwear. Another example of football fashion reaching far beyond matchday.
MIZUNO DROPS THE WHITE PRISM PACK
Mizuno unveiled the official World Cup colorway for Mizuno Football with the new White Prism Pack, featuring both the Alpha III and the all-new Morelia Neo Beta V. Built on a clean white base with flashes of Lava Orange and hits of Evening Primrose, the pack is bright, bold, and unapologetically eye-catching without losing the classic Mizuno elegance fans have come to expect. While the entire pack stands out, the real headline is the debut of the brand-new Morelia Neo Beta V, marking another major moment for one of football's fastest-rising brands.
ANSU FATI DROPS A NEW SINGLE
Ansu Fati is stepping into another lane. The Spanish international released a new music single "Sea Como Sea", showing yet again that modern footballers are becoming cultural figures beyond the game itself.
AAPE x MIZUNO
AAPE and Mizuno unveiled a collaborative football-inspired piece that combines Japanese football heritage with streetwear influence. Football fashion continues to dominate globally, and this collab is another example of why.
RITSU DOAN'S CUSTOM CHAIN
Japan star Ritsu Doan debuted a custom chain that reflects both his personal journey and growing influence off the pitch. Players are using jewelry more than ever as an extension of their identity and story.
YAMAL'S 304 CHAIN
Before making his first World Cup start, Lamine Yamal was spotted wearing his custom "304" chain. The piece pays homage to Rocafonda, the neighborhood that shaped him, and has become one of the most recognizable accessories in football. Minutes later, he announced himself on the biggest stage with his first World Cup goal.
